Ilya Sterin

Fascination with prescriptive models

Most people do very bad with the idea of uncertainty, therefore they evolve suggestive concepts into prescriptive ones. There are many examples of that in the tech industry. Agile for example started a set of empirical principles that were presented as a set of…

Where companies go to die

One of my favorite business books to date has been The Innovator’s Dilemma by Clayton Christensen in which he outlines research and numerous case studies of how companies rise and die. The main premise of the theory is that established companies have to continuously engage in…

Process of Innovation

Innovation is about managing uncertainty through experimentation. Management theory is about managing large company problems of high certainty.

The process of product development is messy. It’s art just as it is science, which is even more true in the software…

Product Development Methodology #JTBD

There are various effective theories and methodologies for efficiently performing the implementation part of software development. This is the part where the features are already known and agreed upon and need to be implemented. Within this implementation…